Shawn Jeffrey posted an interesting link on the BFS Forum about self publishing and e-books.
Link
Publishing is changing so much these days with the rising popularity of e-books and the ease and cheapness with which someone can get a book self published. Combine these with the decline of independent bookshops and the rise of Amazon as the biggest seller of books in the country, and it's anyone's guess as to what the future holds for writers.
For anyone writing in the horror genre the problems are even more acute. Since its heyday in the 1980s, the popularity of horror with mainstream publishers has all but collapsed, and the only way for most writers in the genre to get collections of short stories published is through the small press - or by self publishing. Is it much easier for horror novels, especially those that don't fit the popular models?
The only thing against self publishing is quality control, especially proof reading. I have come across only a few self published horror novels and must admit to having found proof reading particularly bad. On the other hand, some small presses aren't too good on proof reading either.
Still, failing all else, so long as a writer knows their work is good, what alternative is there if a suitable mainstream or reliable small press outlet isn't available?
What does a writer need, other than a few hundred pounds to splash out on some decent cover artwork? And to get a decent number of copies run off to send to potential reviewers? And, of course, the ability to publicise their work. That is obviously essential. Unless a writer can get their book known well enough, it will never sell.
And be read. Which, after all, is the main reason for writing to start with.
Food for thought.